Last time I wrote about the benefits to travel managers once Corporate Travel is known as an industry in its own right. This week, let’s have a look at the benefits this would bring to suppliers.
- Talent pool access
Go to any industry event and you’ll hear people discussing the lack of talent. And the difficulties of onboarding people with experience in other industries: it seems corporate travel has its very own complexities that aren’t easily communicated and shared. Many people say it takes between 6-12 months to fully get to grips with the industry.
Yet, when corporate travel is known, students will be able to select this as a study programme. Universities will offer programs because they see a need for education: suppliers asking for talent, students asking how to break into the industry.
Another benefit of transparency and knowledge is the way we will conduct business: rather than abusing lack of expertise, there’ll be more partnerships based on trust. Negotiations will be easier in a way that all parties involved are looking to help each other with their goals; thereby creating true win/win.
- Value -add
Today often buyers are wondering why products are ‘so expensive’ or what the actual value add is. And while corporate travel visibility can’t change the value suppliers bring, it can help buyers understand the value better. Because only once people are aware of what’s going on behind the scenes will they appreciate and recognize value-adds.
- Research, development and innovation
Just like travel managers, a lot of suppliers are ‘fire-fighting’: doing their utmost in the present moment to deal with situations – but not making time to put a strategy in place that could free them up from the day-to-day hassle.
Once corporate travel is known, suppliers (like travel managers) will be able to create strategies that not only serve their customers, but also prepare the industry for the future: by sponsoring research, developing next generation products and services and opening an industry for innovation.
- Wider impact
Finally, there’s a wider impact to consider – especially for travel suppliers. Many are already lobbying governments and policies to create better infrastructure and encourage business growth. But currently, they’re relying heavily on the tourism sector to drive their points – overlooking corporate travel’s significance to cities and business growth.
But in a knowing world, we can truly influence government policy, build smart cities, decrease carbon emissions and grow our businesses in partnership with one another.
Together we can #TranformCorporateTravel